Tasked with generating unpaid media impressions that showcase the product in a compelling manner, we developed a product placement campaign with both Bravo and MTV where Le Jean De was written into key reality tv series on both Networks (Make Me A Super Model, BRAVO and Made, MTV)
To effectively launch the new Motorola A630 smartphone to entertainment industry and to Motorola customers, Vital Public Relations developed an exclusive launch event targeting industry tastemakers, celebrities, press and Motorola customers."
To maximize awareness and the acquisition of unpaid media impressions for John Allans products, we provided ongoing media relations and public relations support of all products. Vital PR also developed and managed all the publicity around new product launches and store openings and executed all consumer and media events.
To build pre-launch buzz and excitement around the launch of Wii with influencers and early adopters, the Nintendo Wii Cocktail Hour was created. A national influencer and product seeding campaign targeting key members of the media and entertainment industry.